Together with Morrisons
A supermarket-scale partnership for leading independent retailers Together With Morrisons is a powerful wholesale and supply model created exclusively for large independent supermarket operators who want the strength of a national supermarket behind them—while keeping their independence at the heart of their business.
Designed for established retailers with a strong local reputation, this model brings together competitive supermarket pricing, an expanded product range, and the trusted quality of Morrisons Own Label.
Who It's For?
The Together With Morrisons model is tailored specifically for:
- Large and independent supermarket-format stores.
- Typically 5,000+ sq ft.
- Generating £70,000+ in weekly retail sales.
- Retailers with a proven track record and strong standing within their local community.
- An already established name within the local community.
This is not a convenience model. It's built for retailers operating at scale—businesses ready to compete confidently with national supermarket chains.
How It Works
1. A Competitive Supply Agreement
Retailers gain access to a structured supply deal that delivers true supermarket pricing—helping you remain competitive in your local market while protecting margin.
2. Access to an Extended Supermarket Range
Partners can order from a catalogue of approximately 15,000 products, covering:
- Fresh & chilled
- Ambient grocery
- Frozen
- Household & health
- Seasonal & promotional lines
All supplied in supermarket case sizes, enabling efficient stock management and strong on-shelf availability.
3. Morrisons Own Label & Premium Ranges
Retailers benefit from a comprehensive range of Morrisons Own Label products, including:
- Core Morrisons Own Label everyday essentials
- Premium tiers such as The Best range
- Category-leading fresh and food-to-go options
This allows independent retailers to offer customers trusted quality, strong value perception, and clear tiering—from entry price to premium.
The Benefits to Retailers
Supermarket Buying Power
Compete effectively with national chains through competitive pricing and access to large-scale procurement.
Range Depth & Differentiation
Offer your community a broader choice without the complexity of multiple wholesale agreements.
Strong Own Label Offering
Build basket value and loyalty with a recognised and trusted own-label brand, including premium lines that drive trade-up.
Operational Simplicity
One structured supply relationship. Supermarket-grade systems and processes. Consistent availability.
Independence Retained
You remain independently owned and operated—serving your local community in your own way, with supermarket strength behind you.
Built for Established Community Retailers
Together With Morrisons is designed for retailers who:
- Are already leaders within their local area
- Have an established customer base
- Want to elevate their offer without losing independence
- Are ready to operate at full supermarket scale
This is a partnership model for ambitious retailers who want to combine community trust with national capability.
A Partnership Approach
The Together With Morrisons model is more than supply—it's collaboration. It's about aligning strong independent retailers with the buying power, product quality, and scale of a major supermarket operator.
For large independent supermarkets ready to compete at the highest level while remaining proudly independent, Together With Morrisons delivers the platform to grow.