About Us
Morrisons has a rich history dating back to 1899 when William Morrison first opened an egg and butter stall in Bradford. 125 years on, and we're still passionate about providing good quality British food to our customers.
You can still see our Market Street heritage shining through in our 500 stores across the UK. Our butchers, fishmongers, and bakers are all experts in their craft, proudly preparing and serving quality fresh food every day.
But we're more than just a supermarket! We've also got 1,600 Morrisons Daily convenience stores, around 600 of which are franchise stores. As well as our online delivery service where customers can order their groceries from the comfort of their own home and have them delivered by us or one of our partners including Amazon, Deliveroo and Just Eat.
We're passionate about fresh food, and we like to do things properly. That's why we source and make most of our fresh food ourselves, from farm to fork. Our manufacturing business, Myton Food Group, has 18 sites across the UK where we prepare everything from fresh meats and fish, baked goods, fruit and veg, flower bouquets and more. That means we can keep prices low and quality high, passing those benefits on to our customers. And as a result, we're proud to be British farming's biggest supporter!
Every week, over 12 million customers pass through our doors and 117,000 colleagues throughout our extensive network across the UK are always on hand to offer a friendly face and top-notch service.
What is a Franchise?
In a nutshell, a franchise is a business that gives the right to another person or business to sell goods or services using its name by providing them with a licence. Buying into a franchise like Morrisons Daily is a great alternative to starting from scratch. You'll be joining a successful business with a well-known name, which can give you a head start in the market.
Unlike other franchises, there are no hefty upfront joining fees. Instead, we simply have a minimum criteria for store standards and sales which a retailer must achieve before signing up. In return, you'll benefit from using our established brand, selling our popular products, and receiving comprehensive training and marketing support. Buying into an already established brand can help to reduce the risk of the business failing for the franchisee.
There are some important key terms to remember with franchises:
- Franchise - The right given by one business to another to sell goods using its name.
- Franchisee - That's you! The independent business owner operating under the Morrisons Daily brand.
- Franchisor - That's us! Morrisons, the established brand granting you the right to manufacture, distribute or sell our branded products.
What does this mean for me as a franchisee?
- Every penny we spend on promoting our brand is a penny spent on promoting you.
- You are adding the trust of a 125 year brand to the trust you have already built in the community.
- Our innovative product development done in house to provide market leading products in to your store.
- Over 7 million people use More Card already, meaning offers are directly targeted at Morrisons customers
- We keep on top of legislation in the industry so that you don't have to, we will inform you of new schemes, market updates and laws that you need to follow.
Morrisons Timeline
First Morrisons Daily franchise opens in Crewe
Agreement to supply Amazon (to start in June)
Supply agreement agreed with McColls & Rontec
Agreement to supply Sandpiper
Sales reached £1bn
Morrisons Daily rollout in McColls begins
Bulk supply begins
All McColls stores solely supplied by Morrisons
We acquire McColls from administration (May)
The first “Together With” store launches
Named National Convenience Retailer of the Year
We have over 1,600 Morrisons Daily stores