Own Label
At Morrisons Daily, we're committed to bringing you the quality and freshness you expect from Morrisons, right in your local community.
Award-Winning Own Label Range
That is why we are proud to offer an extensive range of our Own Label products to all of our franchise stores. Our products are the same which are stocked in our supermarkets and we also stock a selection of Own label products from our 'Savers' and 'The Best' range - from grocery essentials to meals for later, Food to Go to in-store bakery, we offer a great value range at a Low Everyday Price which customers know and love.
Baked for success
We know that fresh, great-tasting food keeps customers coming back. That's why our franchise partners benefit from our market-leading in-store Bakery and Hot Food to Go range - offering favourites that customers love at prices they trust.
From our famous The Best cookies, to jam doughnuts, to freshly baked sausage rolls, our range delivers:
- ✅ Proven customer favourites that drive footfall
- ✅ Competitive retail prices that customers value
- ✅ High-margin opportunities for franchise partners
The Best in convenience
Get ready for only the finest flavours with Morrisons The Best range. Our premium food collection offers a curated selection of high-quality dishes and ingredients, carefully chosen to elevate your dining experience when only the best will do.